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The Pharmaceutical Advertising Advisory Board (PAAB) is an independent and not-for-profit organization funded on a fee-for-service basis. It is the only regulator whose preclearance service is recognized by Health Canada for advertising directed to healthcare professionals. PAAB works to protect Canadians by ensuring that healthcare product advertising meets the regulatory, scientific, therapeutic, and ethical standards outlined in the Code of Advertising Acceptance. All PAAB approved materials bear the PAAB logo.

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Healthcare Professionals

Learn about the high ethical and clinical standards espoused in the Code and why the PAAB logo represents a rigorous pre-approval process for advertising.

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Patients Icon

Learn how PAAB helps to ensure patients receive accurate and balanced information about their products and medical conditions.

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PAAB creates a level playing field by helping you comply with the Code of Advertising Acceptance.

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# of New Submissions

in 2019

2.1 days

Average revision turnaround time

in 2019

6.4 days

Average time to first response

in 2019

1.8 times

Average # of resubmissions to approval

in 2019

Mission, Vision and Values


The Pharmaceutical Advertising Advisory Board provides independent preclearance and advisory services that enable healthcare product advertising to comply with the Canadian regulatory framework.


Truthful and trustworthy healthcare product advertising that promotes the health and safety of Canadians. 


Integrity, Competency, Credibility, Independence, Excellence, Transparency

About Us

# of New Submissions


Time to First response


The number of working days.

Time at PAAB vs Client

The average number of days at PAAB excludes the time to first response


# of New Submissions


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Patient Piece Breakdown




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