Mission, Vision and Values
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Ray Chepesiuk, Commissioner |
VISION
Trusted healthcare product communication that promotes optimal healthMISSION
To provide a preclearance review that fosters trustworthy healthcare communications within the regulatory framework.
VALUES
Integrity, Competency, Credibility, Independence, Excellence, Transparency
MANDATE
The PAAB is an independent review agency whose primary role is to ensure that healthcare product communication for prescription, non-prescription, biological and natural health products is accurate, balanced and evidence-based, and reflects current and best practice.
The PAAB also monitors trends in health product advertising and promotion and adjusts its code and practices as required to fulfill its mandate.
PAAB SCOPE
The scope of the PAAB includes promotional healthcare product communication for prescription, non-prescription, biological and natural health products to health care professionals in all media.
PAAB also provides advisory comments on direct-to-consumer materials for prescription drugs. PAAB’s Scope evolves with the regulatory framework.
USING THE CODE
PAAB operates a self-financing preclearance program to ensure that proposed advertising meets Code standards for the promotion of pharmaceutical products. If you plan to submit proposed advertising for review, and wish a submission form or have other questions, please call the PAAB office.