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Mission, Vision and Values

Ray Chepesiuk
Ray Chepesiuk, Commissioner

Vision

Trusted healthcare product communication that promotes optimal health

Mission

To provide a preclearance review that fosters trustworthy healthcare communications within a regulatory framework for the benefit of all stakeholders.

Values

Integrity, Competency, Credibility, Independence, Excellence, Transparency

Mandate

The PAAB is an independent review agency whose primary role is to ensure that healthcare product communication for prescription, non-prescription, biological and natural health products is accurate, balanced and evidence-based, and reflects current and best practice.

The PAAB also monitors trends in health product advertising and promotion and adjusts its code and practices as required to fulfill its mandate.

PAAB Scope

The scope of the PAAB includes promotional healthcare product communication for prescription, non-prescription, biological and natural health products to health care professionals in all media.

PAAB also provides advisory comments on direct-to-consumer materials for prescription drugs. PAAB’s Scope evolves with the regulatory framework.

Using the Code

PAAB operates a self-financing preclearance program to ensure that proposed advertising meets Code standards for the promotion of pharmaceutical products. If you plan to submit proposed advertising for review, and wish a submission form or have other questions, please call the PAAB office.

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