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PAAB Views | October 2014
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PAAB
Pharmaceutical Advertising Advisory Board
PAAB Views

PAAB Views / 10.14

Year 2014 marks the 38th year of the PAAB since its incorporation in 1976. To see the current edition of the PAAB Code, visit the PAAB Web-site www.paab.ca 

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INSIDE THIS ISSUE 



Happiness is good health and a bad memory.” - Ingrid Bergman

MISSION, VISION, VALUES


MISSION: To provide a preclearance review that fosters trustworthy healthcare communications within the regulatory framework for the benefit of all stakeholders.

VISION: Trusted healthcare product communication that promotes optimal health.

VALUES: Integrity, Competency, Credibility, Independence, Excellence, Transparency
PAAB Code APP

CODE BOOKS AND APP

You can get copies of the July 1, 2013 code revision in booklet form from the PAAB office at $5 each.

You can get the new PAAB Code app at the Apple Store for IPad and from the PAAB website for web browser. There is no cost for the electronic app. It includes the code, advisories and guidances in English and French.

PAAB CODE APP
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PAAB LINKEDIN GROUP

Join 1,450 people in the PAAB LinkedIn group for news about the PAAB and to share your views. 

PAAB Governance Review

GOVERNANCE REVIEW 

The PAAB commissioned consultant John Dinner to conduct a review of PAAB board governance and report to the current board of directors. The directors received the report at the Annual general Meeting of April 25, 2014 and subsequently struck a committee to review, prioritize and recommend the suggestions presented in the report prior to the next board meeting in November 2014. 

The mandate of the Task Force is to: 

1. Review the governance review recommendations in detail with a view to ensuring common understanding as to their rationale, relevance and applicability; 

2. Prioritize those recommendations the Task Force deems to be most important to the good governance of PAAB going forward, taking into consideration the input of other Board members; 

3. As necessary, further define the outcomes the prioritized recommendations are intended to achieve to ensure clarity; 

4. Develop a project charter to define the scope, approach, timeline and guide for implementing the prioritized recommendations for consideration and approval by the Board of Directors; 

5. Develop and provide a rationale for the Board’s consideration as to why certain recommendations are not part of the proposed implementation plan; 

6. Serve as project sponsor, giving active oversight and guidance to the implementation of selected recommendations on behalf of the Board of Directors. 

Accountability and Reporting 

The Task Force is accountable to the Board of Directors and will report on the status of its work as appropriate or, at the very least, at each meeting of the Board.

PAAB Workshops

PAAB WORKSHOPS 

The PAAB will present an introduction to the PAAB Code workshop in Fall 2014. November 4, 2014 in Montreal and November 6 in Toronto. We have developed a new format that will see PAAB Basic 101 didactic training for newbies in the morning session and a more advanced case study format in the afternoon session. You can sign up for one or the other or both. More info in The PAAB LinkedIn group and on the PAAB web-site www.paab.ca 

“I felt that all of the topics noted on the agenda were addressed effectively”  - TO participant 

PAAB SPEAKS 

The PAAB is recognized as a world leader in pharma advertising regulation and guidance. In recent years Commissioner Chepesiuk has spoken in Canada, United States and Europe on digital marketing activities. The Commissioner and Deputy Commissioner Patrick Massad are available for presentation by invitation. 

PAAB staff can conduct learning sessions about the PAAB and the Code of Advertising Acceptance or Direct-to-Consumer advertising of Rx or biological health products on-site at your workplace. Sessions are usually 2 hours long and the content can be tailored to your needs. Q&A about your confidential marketing situations can be discussed. There is a fee and travel expenses charge. See the web-site www.paab.ca for fee info. 

Contact Deputy Commissioner Patrick Massad for details and fee information 905-509-2275. 

PAAB Review Activity

REVIEW ACTIVITY 

During the period of July 1 to September 30, 2014, the total number of first review submissions was 1,837 files with 93% of files going 3 revisions or less. A first review was completed in 10 days or less 96% of the files and the average turnaround time to first review was 7.56 days. In the same quarter 2013 the PAAB reviewed 1,733 new submissions. YTD total is 5,369 compared to 5,407 in 2013. 

PAAB continues to be busy handling submissions files.

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PAAB COMPLAINT REPORT 

During the period of July 1 to September 30, 2014, the PAAB Commissioner processed 0 Stage 2 complaints. There have been 2 Stage Two complaints in 2014. 

In addition, PAAB has continued to regularly monitor journals, the Internet, and receive direct-mail/detail aid materials collected by health professionals as part of its monitoring program. When Code violations are discovered, PAAB sends a letter to the advertiser seeking their cooperation to meet the requirements of the Code. When appropriate, PAAB will notify the advertiser’s trade association and/or Health Canada for their assessment of additional penalties. The PAAB sent 0 monitoring notices. 

“It is impossible to suffer without making someone pay for it; every complaint already contains revenge”.  - Friedrich Nietzsche 

PAAB Communications Strategy

PAAB COMMUNICATION STRATEGY 

The PAAB directors have instructed Commissioner Chepesiuk to develop a communication strategy, the first of its kind for the PAAB. The Commissioner has hired Ms Lee Cappel to assist in the development of that plan. The commissioner had conducted two focus groups consisting of PAAB clients earlier in the year to discuss how the PAAB could improve its communications to health care professionals. The Board expanded that project into all audiences. A draft plan was presented to the PAAB Executive Committee in September and a final draft will be presented to the PAAB board for review and decision in November. 

"It is not the voice that commands the story; it is the ear.”  - Italo Calvino 

PAAB REVIEW
CONSISTENCY AUDIT 

The PAAB directors have hired Integrated Pharma Services to conduct an independent audit of the system and processes used by the PAAB staff to review pharma advertising in accordance with the PAAB Code of Advertising Acceptance. IPS hopes to have a final report by the end of 2014. 

“Excellent firms don't believe in excellence - only in constant improvement and constant change”.  - Tom Peters 

PAAB Review Consistency Audit

For information or if you have comments: 

PAAB - Pharmaceutical Advertising Advisory Board
300-1305 Pickering Parkway, Pickering, Ontario L1V 2P3
www.paab.ca info@paab.ca 905-509-2275
Copyright © 2014 Pharmaceutical Advertising Advisory Board (PAAB), All rights reserved.


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