Unaudited client tag frequency Q1/Q2 2021

Below is the raw data for frequency of client tags in the first half of 2021: 

Consistency

Inconsistency perceived because objection to content previously approved for the brand was maintained after directing PAAB to the prior approval file

8

Inconsistency perceived because objection was maintained after demonstrating that the same presentation was approved for a different brand

 

6

 

Ruling perceived to be inconsistent with the Code / Guidance

 

2

Quality of review

The requested revision was unclear to me even following a clarification phone call

 

2

Incomplete review perceived to be unwarranted

 

3

Timelines

Issue which is perceived to be new was raised late in the review

 

7

Late correspondence impacted client

 

1

PAAB did not return call at agreed upon time

 

0

Code / Guidance

Consider changing the Code / Guidance

 

1

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