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The Pharmaceutical Advertising Advisory Board (PAAB) is an independent and not-for-profit organization funded on a fee-for-service basis. It is the only organization whose preclearance service is recognized by Health Canada for advertising directed to healthcare professionals. PAAB works to protect Canadians by ensuring that healthcare product advertising meets the regulatory, scientific, therapeutic, and ethical standards outlined in the Code of Advertising Acceptance. All PAAB approved materials bear the PAAB logo.

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7635

# of New Submissions

in 2019

2.1 days

Average revision turnaround time

in 2019

6.4 days

Average time to first response

in 2019

1.8 times

Average # of resubmissions to approval

in 2019

Mission, Vision and Values

Mission

The Pharmaceutical Advertising Advisory Board provides independent preclearance and advisory services that enable healthcare product advertising to comply with the Canadian regulatory framework.

Vision

Truthful and trustworthy healthcare product advertising that promotes the health and safety of Canadians. 

Values

Integrity, Competency, Credibility, Independence, Excellence, Transparency

About Us

# of New Submissions

 

Time to First response

 

The number of working days.

Time at PAAB vs Client

The average number of days at PAAB excludes the time to first response

 

# of New Submissions

 

HCP Piece Breakdown

 

DTC Piece Breakdown

 

Patient Piece Breakdown

 

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PAAB
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