Revised PAAB Code of Advertising Acceptance

Effective July 1, 2013

Providing a helping hand for over 35 years.

Since 1976, the PAAB has served Canadian patients through its Code of Advertising Acceptance. The PAAB offers preclearance review service for advertising of health products including prescription drugs, biologicals, nonprescription, homeopathic, and natural health products directed to health professionals. In addition, it offers a review service for Direct-to-Consumer advertising/information of prescription and biological health products for all media.

Do you have a question?

View frequently asked questions and their answers. If you still have a question, submit it to the PAAB.