In recent years, PAAB has seen a shift in the creative landscape globally. In an effort to create a degree of synergy with the global community while upholding Canada’s high standards for truthful and trustworthy advertising, PAAB put out a call for agency volunteers to create a committee of leading industry creative experts. Our objectives are to explore the global landscape, needs of the Canadian market, and propose standards which can be used by agencies when developing/Canadianizing creative.
The committee will have its first meeting on April 12th where they will strive to outline core objectives. Please follow Creative Imagery Committee on the PAAB forum to receive updates on the committee’s progress.
|Business Director, Havas Health & You
|Group Account Director, Believeco
|Creative Strategy, Wellworth & Best
|Medical Lead, Point05 Health Inc.
|VP Creative Director, bMod Group