Creative Imagery Committee

In recent years, PAAB has seen a shift in the creative landscape globally. In an effort to create a degree of synergy with the global community while upholding Canada’s high standards for truthful and trustworthy advertising, PAAB put out a call for agency volunteers to create a committee of leading industry creative experts. Our objectives are to explore the global landscape, needs of the Canadian market, and propose standards which can be used by agencies when developing/Canadianizing creative. 

The committee will have its first meeting on April 12th where they will strive to outline core objectives. Please follow Creative Imagery Committee on the PAAB forum to receive updates on the committee’s progress. 

Committee Members: 
Sarah Chapman  Business Director, Havas Health & You
Autumn Gehring Group Account Director, Believeco
Andy Leeson Creative Strategy, Wellworth & Best
Dave Makerwich President, Maven
Konstantine Palanski Medical Lead, Point05 Health Inc.
Mike Spelay VP Creative Director, bMod Group
...and more



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