The Pharmaceutical Advertising Advisory Board (PAAB) is an independent and not-for-profit organization funded on a fee-for-service basis. It is the only regulator whose preclearance service is recognized by Health Canada for advertising directed to healthcare professionals. PAAB works to protect Canadians by ensuring that healthcare product advertising meets the regulatory, scientific, therapeutic, and ethical standards outlined in the Code of Advertising Acceptance. All PAAB approved materials bear the PAAB logo.
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To deliver pre-clearance review services that support trustworthy health product communications that comply with the Canadian regulatory framework.
PAAB will be a world-class leader in supporting truthful advertising of health products.
Integrity, Competency, Credibility, Independence, Excellence, Transparency
The average number of days at PAAB excludes the time to first response.
The average number of days at PAAB excludes the time to first response