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The Pharmaceutical Advertising Advisory Board (PAAB) is an independent and not-for-profit organization funded on a fee-for-service basis. It is the only regulator whose preclearance service is recognized by Health Canada for advertising directed to healthcare professionals. PAAB works to protect Canadians by ensuring that healthcare product advertising meets the regulatory, scientific, therapeutic, and ethical standards outlined in the Code of Advertising Acceptance. All PAAB approved materials bear the PAAB logo.

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Healthcare Professionals

Learn about the high ethical and clinical standards espoused in the Code and why the PAAB logo represents a rigorous pre-approval process for advertising.

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Learn how PAAB helps to ensure patients receive accurate and balanced information about their products and medical conditions.

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PAAB creates a level playing field by helping you comply with the Code of Advertising Acceptance.

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# of New Submissions

in 2018

1.7 days

Average revision turnaround time

in 2018

5.1 days

Average time to first response

in 2018

1.8 times

Average # of resubmissions to approval

in 2018

Mission, Vision and Values


To deliver pre-clearance review services that support trustworthy health product communications that comply with the Canadian regulatory framework.


PAAB will be a world-class leader in supporting truthful advertising of health products.


Integrity, Competency, Credibility, Independence, Excellence, Transparency

About Us

# of New Submissions


Time to First response


The average number of days at PAAB excludes the time to first response.

Time at PAAB vs Client

The average number of days at PAAB excludes the time to first response


# of New Submissions


HCP Piece Breakdown


DTC Piece Breakdown


Patient Piece Breakdown




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