Current PAAB Training Sessions
On Demand eLearning Platform
NEW COURSE: PAAB 1.0
6 self directed e-learning modules on code fundamentals. An essential course if you're new to pharma marketing and communications or looking to refresh the fundamentals of the Code
- Fair Balance
- Substantiating Claims
- Patient and Consumer Advertising
- Multichannel marketing
- Social Media
ONGOING: PAAB 2.0
2.0 was PAAB's first on demand eLearning Course. Build on the base knowledge built in 1.0 to grow your application skills.
- Complete courses at your own pace
- Gamified learning with downloadable content
- LinkedIn badges via credly & corse certification
Chapter 1: When in-person meetings are on hold, how can we build a compliant email campaign?
Chapter 2: Banner ads: Small space, limited time, big claims! How to maximize real estate and compliance.
Chatper 3: Digital Conferences: What have we seen? Whar do we know? How could you show?
Chapter 4: Creating and driving traffic to your HCP website
Chapter 5: Building your brand and corporate website
Chapter 6: Engaging patients: Patient websites, programs, apps and more
Learn more at paabtraining.ca
Past PAAB Training Sessions
View more at www.paabtraining.ca