PAAB Preclearance Review Mechanism: Audit Report Summary

Industry self-regulation: PAAB is an independent advertising review agency serving an important function enabling industry self-regulation

PAAB Vision: Trusted healthcare product communication that promotes optimal health

PAAB Mission: To provide a preclearance review that fosters trustworthy healthcare communications within a regulatory framework for the benefit of all stakeholders

PAAB Values: Integrity, competency, credibility, independence, excellence, transparency

PAAB Reach: With 13 reviewers supporting stakeholders throughout the submission process, over 7,000 first reviews are conducted each year