UPDATE:
Please remember that this is a draft guidance. It should not be shared externally.
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In November of 2022, PAAB struck a committee to generate a framework for acceptance of Real-World Evidence (RWE) in healthcare professional advertising. While the framework will focus on evidentiary standards and disclosure criteria pertaining to RWE, it will set the stage for guidance pertaining to other forms of evidence which don’t meet evidentiary gold standards but have value to clinical practice. The committee is dedicated to ensuring the framework promotes the use of RWE in advertising in a manner that is truthful, transparent, trustworthy, and in the best interest of all Canadians who rely on informed healthcare professionals.
The committee consists of industry experts from manufacturers and agencies.
Amyn Sayani Ph.D. Director, Medical Evidence Scientific Affairs AstraZeneca Canada |
Chrysanthy Christopoulous Medical Advisor and Strategist Lemieux Bedard |
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Jefferson Tea Vice-President, Medical & Scientific Affairs Takeda |
Matt Slipek Sr Planner, Strategic Planning Havas |
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Manushvi Gupta Regulatory Manager Reckitt
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Nina Hemery Medical Advisor Fisika |
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Virginie Giroux Director of HEOR Merck |
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PAAB |
Patrick Massad – Commissioner |
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Pauline Dong - Director of Policy |
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Jennifer Carroll - Director of Communications |
As the committee finalizes the draft document, we will head to industry consultation and consultation with healthcare professionals. Please stay tuned for further development and updates along the development timeline.
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In an effort to constantly serve our clients better, PAAB has unveiled a new electronic submission process(eFiles). Effective January 2, 2008 all submissions will have to be submitted via the eFiles system. Please have a Senior Official (Director level) send an email to the administration team at review@paab.ca with the contact information of the person(s) who will be designated as administrator(s) for your company. Click on eFiles, on the menu, then eFiles Tutorial for a tutorial on how eFiles works.
Please contact the admin team at PAAB if you need assistance with eFiles
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