

Celebrating 50 Years of Excellence
Join us to mark this historic milestone of trust and transparency in healthcare communication.
*For those wishing to purchase multiple tickets in one transaction, please reach out to tinas@paab.ca

Event Information
DATE
Sept. 10, 2026
LOCATION
Bram & Bluma Appel Salon (Toronto Reference Library)
TIME
6pm - 10pm
"For 50 years, PAAB has helped us sharpen a claim, prove a line, and earn every word — keeping Canadian healthcare communication worthy of the people who rely on it. Toc Toc is proud to keep knocking. Here's to the next 50, PAAB!"

"As PAAB marks its 50th anniversary, we recognize the valued support of our industry partners whose collaboration has helped shape responsible healthcare communication in Canada. Together, we continue to uphold the highest standards of accuracy, transparency, and trust, ensuring meaningful connections between healthcare professionals, patients, and the therapies they rely on."
"Congratulations to PAAB on 50 years of supporting responsible healthcare communications. We’ve valued their perspective, rigour, and collaboration, and appreciate the role they play in helping balance creativity with accountability.”
"For 50 years, PAAB has helped set the standard for responsible healthcare communication in Canada. At MEDUCOM, we believe scientific excellence and creativity are most powerful when grounded in integrity, transparency, and a commitment to better patient outcomes. We are proud to support PAAB's legacy and the trust that enables meaningful connections between pharmaceutical companies, healthcare professionals, and patients."
"Congratulations to PAAB on 50 years of advancing integrity and excellence in Canadian pharmaceutical advertising. Your guidance has helped shape a responsible, evidence-based communications landscape that ultimately benefits healthcare professionals, patients, and the industry as a whole. We’re proud to contribute to this standard and look forward to continuing to raise the bar together. "
"Over our decades of partnership, you've always held us to the best kind of standard: the one that makes good ideas better. Congratulations, PAAB, on 50 years -- here's to what's next!"
"GSK Canada extends its sincere congratulations to PAAB on 50 years of dedicated service. For five decades, PAAB has played a crucial role in ensuring that health product advertising is accurate and reliable, thereby significantly contributing to the well-being and safety of Canadians. Their impartial review and guidance services are essential for GSK, enabling us to maintain the highest standards of ethical and accurate communication and ensuring adherence to Canadian regulations. We deeply appreciate PAAB's role in fostering a compliant and credible healthcare advertising landscape, which ultimately benefits patients and healthcare professionals across Canada."
"Congratulations on 50 years, PAAB. We value the collaborative relationship we've built over the years and appreciate the thoughtful feedback and open dialogue that continue to support high quality healthcare communications in Canada. Thank you for your ongoing commitment to advertising and scientific excellence."
"For 50 years, PAAB has helped us sharpen a claim, prove a line, and earn every word — keeping Canadian healthcare communication worthy of the people who rely on it. Toc Toc is proud to keep knocking. Here's to the next 50, PAAB!"
"As PAAB marks its 50th anniversary, we recognize the valued support of our industry partners whose collaboration has helped shape responsible healthcare communication in Canada. Together, we continue to uphold the highest standards of accuracy, transparency, and trust, ensuring meaningful connections between healthcare professionals, patients, and the therapies they rely on."
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Agenda
6:00 PM
Doors Open
Explore the Eras of the last 50 years
Attendees will experience a journey through time as they learn about the evolution of the pharmaceutical marketing industry over the last 50 years.
7:20 PM
Welcome & Acknowledgements
7:30 PM
Commissioner's Address
Patrick Massad will reflect on PAAB’s evolution over the past 50 years and look ahead to what comes next for the organization and its collaborative work with stakeholders.
8:00 PM
Mingle & Explore Exhibits
10:00 PM
Event Conclusion
Location
Toronto Public Library
789 Yonge St, Toronto, ON M4W 2G8, Canada
Bram & Bluma Appel Salon - 2nd Floor
Parking:
Metered street parking and nearby paid lot on Cumberland Avenue, Yorkville and Hudson Bay Centre as well as Green P lot.
TTC:
Exit Bloor-Yonge subway station. Walk north to the library, on east side of Yonge Street
Share a memory
Our history is your history
Share your memories of the last 50 years with the community. Memories can be sent to info@paab.ca.
PAAB's new office
PAAB makes moves to 1305 Pickering Parkway
PAAB Staff Outting
Fun and competition at Ripley's Aquarium
PAAB Golf Tournament
A beautiful day on the course to celebrate PAABs 40th.
2025 Team Dinner
Many laughs shared while we watched the chefs prepare the food
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