Celebrating 50 years of Excellence

Join us to mark this historic milestone of trust and transparency in healthcare communication.

Event Information

DATE

Sept. 10, 2026

LOCATION

Bram & Bluma Appel Salon  (Toronto Reference Library)

TIME

6pm - 10pm

" "

"As PAAB marks its 50th anniversary, we recognize the valued support of our industry partners whose collaboration has helped shape responsible healthcare communication in Canada. Together, we continue to uphold the highest standards of accuracy, transparency, and trust, ensuring meaningful connections between healthcare professionals, patients, and the therapies they rely on."

" "

"As PAAB marks its 50th anniversary, we recognize the valued support of our industry partners whose collaboration has helped shape responsible healthcare communication in Canada. Together, we continue to uphold the highest standards of accuracy, transparency, and trust, ensuring meaningful connections between healthcare professionals, patients, and the therapies they rely on."

Our Distinguished Sponsors

Diamond Sponsors

Lemieux Bedard

Industry Sponsors

Visionary

pioneer

Supporter

Agency & Partner Circles

Gold Circle

MAVEN
The adpharm

Silver Circle

HAVAS Health Network

Bronze Circle

Print and Digital PArtners

Agenda

6:00 PM

Doors Open

Explore the Eras of the last 50 years

Attendees will experience a journey through time as they learn about the evolution of the pharmaceutical marketing industry over the last 50 years.

7:20 PM

Welcome & Acknowledgements

7:30 PM

Commissioner's Address

Patrick Massad will reflect on PAAB’s evolution over the past 50 years and look ahead to what comes next for the organization and its collaborative work with stakeholders.

8:00 PM

Mingle & Explore Exhibits

10:00 PM

Event Conclusion

Location

Toronto Public Library

789 Yonge St, Toronto, ON M4W 2G8, Canada

Bram & Bluma Appel Salon - 2nd Floor


Parking:

Metered street parking and nearby paid lot on Cumberland Avenue, Yorkville and Hudson Bay Centre as well as Green P lot.

TTC:

Exit Bloor-Yonge subway station. Walk north to the library, on east side of Yonge Street

Share a memory

Our history is your history

Nature's Symphony

Breathtaking colors of our planet

Faces of Humanity

Portraits of people from around the globe

Sands of Time

Stark beauty of desolate dunes

Beyond Boundaries

Visual odyssey across continents