Celebrating 50 Years of Excellence

Join us to mark this historic milestone of trust and transparency in healthcare communication.

*For those wishing to purchase multiple tickets in one transaction, please reach out to tinas@paab.ca

Event Information

DATE

Sept. 10, 2026

LOCATION

Bram & Bluma Appel Salon  (Toronto Reference Library)

TIME

6pm - 10pm

"For 50 years, PAAB has helped us sharpen a claim, prove a line, and earn every word — keeping Canadian healthcare communication worthy of the people who rely on it. Toc Toc is proud to keep knocking. Here's to the next 50, PAAB!"

"As PAAB marks its 50th anniversary, we recognize the valued support of our industry partners whose collaboration has helped shape responsible healthcare communication in Canada. Together, we continue to uphold the highest standards of accuracy, transparency, and trust, ensuring meaningful connections between healthcare professionals, patients, and the therapies they rely on."

"Congratulations to PAAB on 50 years of supporting responsible healthcare communications. We’ve valued their perspective, rigour, and collaboration, and appreciate the role they play in helping balance creativity with accountability.”

"For 50 years, PAAB has helped set the standard for responsible healthcare communication in Canada. At MEDUCOM, we believe scientific excellence and creativity are most powerful when grounded in integrity, transparency, and a commitment to better patient outcomes. We are proud to support PAAB's legacy and the trust that enables meaningful connections between pharmaceutical companies, healthcare professionals, and patients."

"Congratulations to PAAB on 50 years of advancing integrity and excellence in Canadian pharmaceutical advertising. Your guidance has helped shape a responsible, evidence-based communications landscape that ultimately benefits healthcare professionals, patients, and the industry as a whole. We’re proud to contribute to this standard and look forward to continuing to raise the bar together. " 

"Over our decades of partnership, you've always held us to the best kind of standard: the one that makes good ideas better. Congratulations, PAAB, on 50 years -- here's to what's next!" 

"GSK Canada extends its sincere congratulations to PAAB on 50 years of dedicated service. For five decades, PAAB has played a crucial role in ensuring that health product advertising is accurate and reliable, thereby significantly contributing to the well-being and safety of Canadians. Their impartial review and guidance services are essential for GSK, enabling us to maintain the highest standards of ethical and accurate communication and ensuring adherence to Canadian regulations. We deeply appreciate PAAB's role in fostering a compliant and credible healthcare advertising landscape, which ultimately benefits patients and healthcare professionals across Canada."

"Congratulations on 50 years, PAAB. We value the collaborative relationship we've built over the years and appreciate the thoughtful feedback and open dialogue that continue to support high quality healthcare communications in Canada. Thank you for your ongoing commitment to advertising and scientific excellence."

"For 50 years, PAAB has helped us sharpen a claim, prove a line, and earn every word — keeping Canadian healthcare communication worthy of the people who rely on it. Toc Toc is proud to keep knocking. Here's to the next 50, PAAB!"

"As PAAB marks its 50th anniversary, we recognize the valued support of our industry partners whose collaboration has helped shape responsible healthcare communication in Canada. Together, we continue to uphold the highest standards of accuracy, transparency, and trust, ensuring meaningful connections between healthcare professionals, patients, and the therapies they rely on."

Our Distinguished Sponsors

Diamond Sponsor

Lemieux Bedard

Industry Sponsors

.

pioneer

AstraZeneca
Roche Canada

Supporter

Agency & Partner Circles

Gold Circle

MAVEN
MEDUCOM Health Inc - Science Meets Strategy
TocToc Communications
The adpharm
The adpharm
dentsu health
3H Communciations
bMod
No Fixed Address Health (NFA)

Silver Circle

HAVAS Health Network
Next-Vision

Bronze Circle

Print and Digital PArtners

Fosfor
ACI

Agenda

6:00 PM

Doors Open

Explore the Eras of the last 50 years

Attendees will experience a journey through time as they learn about the evolution of the pharmaceutical marketing industry over the last 50 years.

7:20 PM

Welcome & Acknowledgements

7:30 PM

Commissioner's Address

Patrick Massad will reflect on PAAB’s evolution over the past 50 years and look ahead to what comes next for the organization and its collaborative work with stakeholders.

8:00 PM

Mingle & Explore Exhibits

10:00 PM

Event Conclusion

Location

Toronto Public Library

789 Yonge St, Toronto, ON M4W 2G8, Canada

Bram & Bluma Appel Salon - 2nd Floor


Parking:

Metered street parking and nearby paid lot on Cumberland Avenue, Yorkville and Hudson Bay Centre as well as Green P lot.

TTC:

Exit Bloor-Yonge subway station. Walk north to the library, on east side of Yonge Street

Share a memory

Our history is your history

Share your memories of the last 50 years with the community. Memories can be sent to info@paab.ca.