The Pharmaceutical Advertising Advisory Board (PAAB) is an independent not-for-profit organization funded on a fee-for-service model. It is the only regulator whose preclearance service is recognized by Health Canada for advertising directed to healthcare professionals. PAAB works to protect Canadians by ensuring that healthcare product advertising meets the regulatory, scientific, therapeutic, and ethical standards outlined in the Code of Advertising Acceptance. All PAAB approved materials bear the PAAB logo.
Every member of the PAAB team is committed to helping industry ensure that the advertising standards in the Code of Advertising Acceptance are adhered to in the interest of patients. This energetic group is passionate about the PAAB mission.
Commissioner
Patrick Massad has been with the PAAB since 2002. He’s held several posts during his tenure starting as a reviewer, then as the Chief Review Officer, then as Deputy Commissioner, and now as Commissioner.
He is a graduate from the pharmacy program at University of Toronto. More recently, he has completed the Canadian Association Executives program offered by the CSAE and has attained the CAE designation.
Patrick is a black belt in Kuk Sool Hapkido and regularly draws on the life lessons he learned on his decade-long journey toward attainment of that goal. His passions include philosophy and psychology and he occasionally takes online university courses in these disciplines for enjoyment.
Manager, Finance and Administration
Glenn started with PAAB in 1995. After 21 years he decided to pursue other interests but after a three year absence he has returned to the PAAB. Glenn has over 30 years experience in the Finance and Administration field and has gained valuable experience in senior accounting and management roles for small and mid size organizations in different industries which includes not for profit.
He is dedicated to helping our organization continue to achieve its values of Integrity, Competency, Credibility, Independence, Excellence and Transparency as the organization works with its stakeholders.
Jennifer Carroll
Director of Communications
Pauline Dong
Director of Policy
Yin Man
Director of Preclearance Services
Danielle Anthony
Director of Client Services
Maxine Armstrong
Senior Reviewer
Vivien Fong
Senior Reviewer
Lucia Kim
Senior Reviewer
Malika Ladha
Senior Reviewer
Jehan Lalani Carbone
Senior Reviewer
Emily Ahola
Reviewer
Crystal Chui
Reviewer
Vanessa Coffey
Reviewer
Kate Lam
Reviewer
Tommy Lam
Reviewer
Lucy Liu
Reviewer
Alan Lu
Reviewer
Hanae Mohamed
Reviewer
Elyanna Penafiel
Reviewer
Peter Quinn
Reviewer
Andrei Rotarus
Reviewer
Ken Ruan
Reviewer
Lara Said
Reviewer
Peter Yoo
Reviewer
Arthur Zych
Reviewer
Chantal Gauthier
Administrative Staff
Sabrina Hack
Administrative Staff
Tina Sinkia
Administrative Staff
Marli Murphy
Administrative Staff
Never miss an update. Get the latest PAAB info delivered right to your email address.
In an effort to constantly serve our clients better, PAAB has unveiled a new electronic submission process(eFiles). Effective January 2, 2008 all submissions will have to be submitted via the eFiles system. Please have a Senior Official (Director level) send an email to the administration team at review@paab.ca with the contact information of the person(s) who will be designated as administrator(s) for your company. Click on eFiles, on the menu, then eFiles Tutorial for a tutorial on how eFiles works.
Please contact the admin team at PAAB if you need assistance with eFiles
The Accelerated Preclearance Pathway
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