Activités

6 self directed e-learning modules on code fundamentals. An essential course if you're new to pharma marketing and communications or looking to refresh the fundamentals of the Code

Topics: 

• Fair Balance 
• Substantiating Claims 
• Patient and Consumer Advertising 
• Multichannel marketing 
• Social Media 

Registration Details

2.0 was PAAB's first on demand eLearning Course. Build on the base knowledge built in 1.0 to grow your application skills.  

• Complete courses at your own pace
• Gamified learning with downloadable content
• LinkedIn badges via credly & corse certification

Content: 

• Chapter 1: When in-person meetings are on hold, how can we build a compliant email campaign?
• Chapter 2: Banner ads: Small space, limited time, big claims! How to maximize real estate and compliance. 
• Chatper 3: Digital Conferences: What have we seen? Whar do we know? How could you show?
• Chapter 4: Creating and driving traffic to your HCP website
• Chapter 5: Building your brand and corporate website
• Chapter 6: Engaging patients: Patient websites, programs, apps and more

Registration Details