Executive summary

The 2019 industry benchmark set out to understand:

1. The key challenges and learning needs of Canadian pharmaceutical companies and their associated agencies.

2. Perceptions and insight on key areas of the PAAB and the service it provides for Canadian pharmaceutical companies and their associated agencies.

128 people completed an online survey in March, 2019. The survey consisted of 23 questions made up of open and closed questions. The main findings from the survey illustrated that:

The biggest trends for pharmaceutical companies in 2019 is:

  • - Accessing HCPs via digital marketing & Articial Intelligence
  • - Increase in patient engagement & support materials
  • - Changes in regulation that impacts communication

Respondents would like more on and offline learning opportunities from PAAB. With learning content focusing on digital tools.

Marketing via on and offline channels is the top area of investment of respondents in 2019.

Trust received average scores. When asked if pharmaceutical companies are trusted by doctors and patients, respondents provided an average score of 5.7 out of 10.

The biggest PAAB related learning need for respondents was to increase on and offline learning opportunties.

March 2019 PAAB Client Research