Messenger is an additional service available for all submissions that allows you to communicate directly with your reviewer within your eFiles APS documents.
It provides quick, informal access to your reviewer for clarification on specific questions and pivotal segments of your submission in between rounds of review.
Why consider Messenger:
- Messenger can help reduce the number of resubmissions to approval by giving you the opportunity to obtain binding review decisions on pivotal segments of your piece in between rounds of resubmission. It can be very helpful when messages or copy can impact other parts of the APS.
- Reviewers will continue to be available for live ticket phone calls to provide clarification on revision requests. However, binding review decisions are not provided over the phone. Only written correspondences, including the Messenger functionality, provide the opportunity for binding decisions.
The details:
- Length: Each fee package provides 5 messages directed to your Reviewer, for use over the entirety of the submission it was requested for. Please note that messages between your team or between the agency and the client are not counted toward this total. There is no limit on the amount of packages that can be purchased.
- Mode: Instant message type feature built directly onto the APS.
- Timing: Response within 1-business day
- Fee: See the associated fee here.
- Scope: PAAB Messenger enables asynchronous back-and-forth between the submitter and the assigned reviewer so that specific questions can be clarified efficiently during the review process. Through this feature, reviewers can also provide binding decisions on particular segments of a piece before the file is resubmitted, helping streamline revisions and reducing delays in reaching overall approval.
To request Client Messenger, select ‘yes’ on the submission form field ‘Request Messenger Fee'. Messenger can also be requested after initial submission by contacting review@paab.ca.
