A structured review of your website and in-scope digital content to assess potential non-compliance with applicable Canadian federal requirements governing health product advertising and promotional messaging. If issues are identified, PAAB provides clear, prioritized recommendations to support a path to compliance.

1.     Compliance Assessment (Written Findings Report)

• Summary of overall risk and key themes
• Page-level findings (where feasible) with references
• Prioritized issues (e.g., High / Medium / Low)
• Practical recommended changes and rationale

2.     Remediation Verification (Optional)

After you update the site, PAAB can re-review the revised pages/content to confirm whether all identified issues have been addressed.

3.     Ongoing Assurance (Optional)

For organizations that want continuous alignment over time, PAAB offers:

• Internal content governance support: PAAB requests that you implement internal policies and workflows for review/approval of new or revised content; PAAB can review your draft policy and provide feedback.
• Bi-annual website content reviews: Two reviews per year to assess ongoing compliance and identify any corrective actions required.
• PAAB is continuously accessible for project specific billable consultation: Meetings when new campaigns are launching, technology updates, structural changes etc. to provide guidance on how to grow and change compliantly. 

Typically in scope (unless otherwise agreed):

• Public-facing webpages and landing pages within agreed domains
• “How it works,” eligibility, pricing, intake flow explanations, and prescribing pathway descriptions
• FAQs, blogs/articles, and educational pages where content may function as promotional messaging
• Testimonials/endorsements as displayed on the website (if applicable)
• Downloadable/embedded materials hosted on the website (e.g., PDFs)
• Paid ads (search/social/display), influencer or affiliate marketing
• Email/SMS campaigns
• Social media channels
• Mobile app content

Out of scope unless added:

• Third-party sites not controlled by your organization
• Internal training material*

*note that while internal training material is not within scope of this project, branded material provided to HCPs through the clinic/pharmacy are considered advertising and are subject to the regulations. Please reach out to PAAB to better understand support offerings. 

This service is delivered on a time-and-materials basis. If you solicit the service, PAAB will provide:

• a defined scope (what will be reviewed), and
• an estimated range of hours at PAAB’s hourly rate of $284.00.

If your site is brought into compliance and confirmed by PAAB, you may choose to display a PAAB compliance mark on your website to signal alignment with applicable requirements.

Use of the mark is conditional on:

• maintaining internal content review policies for new/updated content, and
• participating in bi-annual reviews to help ensure ongoing compliance.
• for web assets, a link to a page that contains description of what the PAAB logo means. 

If material issues arise and are not remediated within a reasonable period, PAAB may require removal of the mark until compliance is restored.

• Your website domain(s) and key URLs (or a site map)
• Access to any gated pages you want included in scope (if applicable)
• A point of contact to coordinate questions and remediation