A note from the Commissoner

The first quarter of 2019 was action packed. We got a lot done.

We analyzed the proposed RWE Code Change feedback received from 10 organizations (see below).

We modified the staff structure such that it now includes Senior Reviewer roles to support some of the initiatives we are taking on (many of which are discussed herein).

We started planning the 2019 national workshops. They will be held November 26th in Montreal and November 28th in Toronto. Save those dates!! The PAAB national workshop is a great opportunity to better understand the PAAB Code, meet PAAB staff, and network with peers from the industry.

The Canadian Animal Health Institute (CAHI) and PAAB have entered into a service agreement where PAAB will provide the Expert Opinion Assessment for Step #2 of the “CAHI CODE OF MARKETING PRACTICE” compliant resolution process. Our first client advisory panel was a tremendous success. It resulted in Board Approval of the building of forum functionality on the PAAB website (see below). We’ll be generating another panel in the upcoming weeks. As 2019 continues to unfold, we look forward to implementing new initiatives that will support enduring continuous improvement in our processes, policies, and procedures. We are eager to help our clients meet their ethical marketing objectives.

Patrick Massad

Acting PAAB Commissioner