Note from the Commissioner
As we move into the second half of 2016 we are facing many challenges and addressing them with projects to move forward into the future. The code committee is addressing the need for a new format to make the code user-friendly as requested by many clients in a survey last year. We hope to have something for the board to vote on later this year.
We are in the process of planning the national workshops for November and we have some new added features to help build on our previous success. We had over 350 attendees last year in the two venues. CreateHealth IO is helping us put the workshops together.
Following the workshops, we will introduce a game to help clients learn the code and assess their knowledge of it. 42 Comets is building this for us and we are excited to introduce this new learning opportunity to our clients for free. Look for promotion of this activity and I encourage you to join in on the fun.
We are also planning a strategic planning session for November, to help us look at future activities of the PAAB. We have hired Larimar Strategies to help us do that.
We are near completion of a tagging-ticketing system to help clients and reviewers comment during the review process to help us identify needs to improve on consistency during the review process. We will be offering training and promoting this new tool to clients. Innovasium is building this system. This has been built as a result of recommendations by the PAAB auditor during the operations audit in 2014.
If you were at the PAAB 40 years celebration at the Coppinwood Golf course on June 27, you know you had a good time. Thanks for coming. Thank you to Laurie Johns and Jennifer Carroll for doing most of the heavy slugging to make this a success. Also thanks to Kate Eversole and Jim Hall for their early planning assistance. I give a huge thank you to the 18 sponsors who helped us bring this over the top in enjoyment.
We have a couple of internal projects going on in HR and Financial tracking, so it has been a busy year so far. I am looking forward to the second half of 2016 with great excitement.
Sincerely,
Ray Chepesiuk
PAAB Commissioner
PAAB Stats
January 1 through June 30, 2016
Number of submissions: 3836
Time to first response: average of 6.0 days. 99.8% of within the day 10 mandate.
Time to revision response: average 2.3 days
Complaints
During the period January 1 to June 30 2016 there were two Stage 2 complaints.
Code Change Update
The Code Change committee has given direction to help PAAB staff and consultants make the PAAB code more user-friendly by:
- optimizing how content is organized
- adding definitions
- aligning language throughout the code
The most significant changes to the code relate to its format. For example, the proposed draft for PAAB Board consideration will enable users to perform keyword searches and to filter for all code provisions which are relevant to particular core principles. Stay tuned for information about when the draft code proposal will undergo broad stakeholder consultation. PAAB Board review will follow the broad stakeholder consultation.
Another innovative eFile system update is coming your way!!
A new functionality will soon be available in the eFile system to efficiently flag issues as they are encountered during the review process.
The tagging & ticketing will be accessible to both clients and reviewers. The tags relating to review process issues will only be visible to PAAB management. For example, the eFile system will not show reviewers the client tags and it will not show clients the reviewer tags.
This will enable PAAB management to periodically run reports indicating trends across those issues and to therefore identify areas in which PAAB and/or clients could improve. This system is NOT intended to replace timely actions needed to overcome challenges as they occur. For example, continue to schedule calls with reviewers when clarification about review comments is needed, or escalate when warranted per PAAB code s8.6 of the PAAB code.
The eFile system will also be recording outbound phone calls as part of this update. The system will inform users when the call is being recorded. These recordings are for quality assurance purposes only. Written letters on PAAB letterhead will remain the only official form of PAAB correspondence.
An issue collection and measurement mechanism for quality control was recommended by the independent operations review auditor to improve the PAAB preclearance review mechanism. These updates are intended to address that recommendation. The updates are being implemented by Innovasium.
Stay tuned for client training on the eFile system update so that you can help us help you. Also stay tuned for information about when these eFile system updates will be live.
Follow our innovative solutions on Linked-in (join group “The PAAB”) & Twitter (follow “@ThePAAB”)
PAAB Workshop Updates
PAAB’s only 2016 workshop The agenda is ready & the dates are set for PAAB's only full day workshop of 2016 Montreal - November 15Toronto - November 17 With over 400 attendees in 2015, the PAAB workshops have become the must attend event for anyone working on healthcare communication materials. This year’s learning objectives will help you become a trusted resource to doctors, patients & consumers, by effectively applying the PAAB standards across your multi-channel communication materials. 2016 Highlights include:
- Influence the code change; understand how the 2017 code change will impact you.
- Digital do’s and don’ts: Reviewer recommendations on how to embrace digital tactics covering: SEO, websites, banner adverts, and apps.
- Network and collaborate: co-create a multi-channel marketing campaign in this highly interactive session.
- Health Canada update: Learn how changes to the Marketed Health Products Directorate (MHPD) could impact your future marketing and communication campaigns.
You can see the full brochure which drills down into each session here: http://bit.ly/29QFoVZ PAAB is collaborating with Create Health to create the workshop.PAAB Code. The game – launching November 21st 2016 As part of PAAB’s commitment to helping improve your knowledge of PAAB and the PAAB code we have created an interactive virtual game. Over a two-week period the interactive game will teach and test your knowledge on various aspects of the PAAB code and guidances.
Launching November 21st this interactive game will:
- Benchmark your skills against other individuals
- Improve your PAAB knowledge: The game uses psychological principles designed to create long term knowledge retention
- Be fun! It’s designed to be enjoyable and interactive
For more details contact eventadmin@paaab.caPAAB is working with 42 Comets to create the game.
Training and Events
Christopher Seto leaves PAAB
PAAB reviewer Christopher Seto left the PAAB after 10 years of dedicated service. We will miss him. A search for a replacement to fill this reviewer is under way. Please see the PAAB website for more information: http://www.paab.ca/img/careers/Reviewer_ad-2016.jpg
The PAAB welcomes Patrick Marshall to our team
Patrick Marshall, CPA CMA, MBA brings over 25 years of finance experience to the role of Manager, Finance and Administration
Patrick is a member of the Certified Professional Accountants of Ontario. He earned his Masters in Business Administration at the University of the West Indies, Jamaica W.I.
He is dedicated to helping the organisation to continue achieve its values of Integrity, Competency, Credibility, Independence, Excellence and Transparency as the organisation works with its stakeholders.
Patrick has gained extensive accounting experience in senior accounting and management roles for a number of small to medium size organisations in different industries which includes not for profit organisations. He sits on the board of a number of local charitable organisations and has taken on the role of treasurer and worked on the finance committees of these organisations. Patrick also gave voluntary services in poor communities in Zimbabwe and Zambia.
PAAB 40th Anniversary Celebration
The PAAB 40th anniversary Golf Tournament was a terrific way to kick off the summer. The weather was perfect, with a light breeze and clear blue skies. We had amazing support from our sponsors. We are extremely appreciative of their continued commitment to the PAAB. The event was a huge success and we thank everyone for joining us in this celebration.
Please check out some pictures from the day and for a list of the event’s sponsors at https://www.dropbox.com/s/toi92b03ctiyysb/PAAB%2040th%20Celebration%20Events%20of%20the%20Day%20and%20Pictures.pptx?dl=0
Thank you from everyone at the Pharmaceutical Advertising Advisory Board.
Way to go Jen!!
The PAAB would like to acknowledge Jennifer Carroll’s involvement in the community. Jennifer just completed a one week term as a volunteer counsellor at Camp Ooch. This is a volunteer-based organization that exclusively provides children who are affected by cancer a summer camp experience full of opportunities for growth through fun and enriching experiences. Visit www.ooch.org for more information if you’d also like to get involved in this important cause.
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