PAAB Forum Quarterly Review April

Save the Date:
PAAB National Workshops – November 3^rd Montreal; November 5^th Toronto. Please save the date to join us for our annual national workshops where we’ll work through interactive cases and develop your skills in applying the PAAB Code.

Early access ticket pricing & agenda are available. Please contact - info@paabtraining.ca

Summer Hours – Reminder that PAAB is in modified business hours until Friday, October 9^th. Modified business operations hours will be:
Monday to Thursday 8:30am to 5:30pm
Friday 8:30am to 1:15pm

Please note: eFiles modified hours submission end times will be:

Monday – Thursday 4:30pm
Friday – 12:15pm

Monitoring Incidents: PAAB has actioned 25 monitoring incidents in Q1-Q2 of 2026. 6 incidents were brought to our attention through the anonymous reporting portal.
AI Assisted Submission Process – PAAB has now started mapping AI augmented services for eFile submissions. If you are an agency who would like to contribute to testing and provide feedback to improve features, please reach out to info@paab.ca Attn: Danielle Anthony ASAP as consultation has started.

Those using the forum may notice fewer direct PAAB responses as we transition towards a community-led model. We invite members to answer each other’s questions to flex their understanding and help grow the community understanding. Rest assured that we’re monitoring the responses and will jump in if there are any misunderstandings. Let’s continue to grow and strengthen the community together.

Forum question topics covered:

Prespecified statistical thresholds
Experience claims
Minimum font size small space ads
PSP Flowchart
Rep-triggered emails
New indication information
Pre-Noc submissions
Unplanned interim analysis
RWE presentations

2026 marks PAAB’s 50^th Anniversary! We’ll be celebrating this milestone on September 10^th at the Toronto Reference Library and hope you’ll all come join us as we look back on the last 50 years. This is not just a celebration of PAAB, but of the industry and its commitment to truthful and trustworthy advertising.

AI Preflight: Consultation with clients is underway to integrate AI capabilities into the preflight process. The goal is to streamline processes and off-load repetitive tasks onto AI to free up valuable client time. If you’d like to be involved, please reach out to info@paab.ca Attn: Danielle Anthony.

Awareness of the Anonymous Drug Advertising Reporting Portal: PAAB will be increasing awareness of the reporting portal not only among clients, but also with HCPs. This confidential system is designed to reduce the barriers to report advertising which is perceived to be in violation of the advertising regulations and PAAB Code.

Q1 tag report and CEI report are live. Review the most common tags, what PAAB is doing to address them, and the CEI feedback submitted by you and your colleagues.
As a reminder, the tickets are completely confidential. If you want more information on the tagging system, please see Client Tagging System Advisory.
As a reminder, the CEI captures the overall experience with a file and the review process. It helps to impact macro processes and performance. The “tags” help us pinpoint cases where there was an event that could be assessed for learning purposes, checked for consistency, or which could be used to implement change. This specific feedback helps us improve performance on a more granular level.

Is there more information you would like to know and see in the next quarterly update? Let us know on the forum.

Forum Quarterly Review April - June 2026.pdf

Is there more information you would like to know and see in the next quarterly update? Let us know on the forum.

PAAB Forum Quarterly Review: April - June 2026

TOPICS

PAAB Q&A

Popular Topics

Sign up to receive PAAB updates